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Article 13 · Human Resources & Operations

The Psychology of Community Management — Sourcing and Retaining Great On-Site Teams

A park is only as good as its on-site manager. Structure, systems, and incentives keep them.

  • Why managers fail: no clear standard operating procedures, conflicting instructions, and isolation without headquarters support.
  • Building a professional firewall: routing maintenance tickets and collections digitally protects the manager from awkward face-to-face confrontations.
  • Target-based compensation: transparent bonuses for occupancy milestones, water conservation, and zero delinquency align daily priorities with ownership goals.

Key Takeaway

Clear operating frameworks and performance-based incentives create accountable, high-performing on-site teams.

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